The purpose of content excellence is to create ideas so contagious that they cannot be controlled
Coca-Cola
Content marketing is everywhere. Blog posts. E-books. Experts. Dos and don’ts and apps and subscriptions. Content marketing is a trendy buzzword, an umbrella term and a reality for today’s small business owner.
When a term is thrown around so frequently it can be hard to zero in on the deeper meaning – and even harder to determine how to apply it to your own small business.
In this post we’ll tackle 6 common questions from small business owners, and get you set to begin your own foray into content marketing.
Content Marketing: 6 burning questions you’ve always wanted to ask