Content marketing is having a moment with major staying power. From SEO to social media, the impact of content on digital marketing is huge. Even if your brand doesn’t seem like it needs content marketing, making content work for you is imperative to a cohesive digital strategy. Here are 5 tips for how to make King Content work for you.
1. Follow the content experts
Imagine how far ahead your business would have been if you had taken Bill Gates’ statements made in 1996 about content being king and making most of the money for businesses online more seriously. So first and foremost, the ideal advice would be to follow the experts of inbound marketing, digital marketing, SEO and content marketing regularly so that you can plan and execute the right strategies at the right times for your business.
A few good content marketing experts to know are:
- Ann Handley, CCO at MarketingProfs
- Dayna Rothman, Sr. Content Marketing Manager at Marketo
- Scott Abel, The Content Wrangler
2. Executives are for writing bulleted lists and writers are for expanding them
Today in 2014, 73% of marketers have somebody to look for content and you wouldn’t be reading this article if you weren’t already doing the same or planning to do so soon. But too often even the best writers fail if they don’t have access to critical information about your industry, company, products, services and business model. This is why I suggest you make use of a smart content strategy employed by companies like ALRUG and TopTal.
