As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get its slice. You know them – Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period.
Take Facebook for example. It has publically stated that it wants to keep its users on its site exclusively for as long as possible and doesn’t want them clicking out. How does it propose to do this? One way is by using its latest product it calls “Instant Articles.” This essentially is the full syndication of publishers’ content directly on Facebook…
Content Distribution – The Secret War Between Tech Giants Rages On
