As the digital marketing industry has taken off, the amount of marketing content being produced has lessened its impact on the consumer. The ability of the consumer to tune out and ignore the content being produced has been termed “content blindness.” According to marketers, content blindness is one of the most vexing problems in the digital marketing industry. Content blindness was among the chief concerns discussed during the 4A’s Transformation conference, held in Austin, Texas. The attendees of the conference included executives from brands, agencies, and publishers…
Content Blindness And Its Effects On Marketing Efforts
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