A common belief is that people hate advertising. They hate how they are saturated with advertising everywhere they go. They hate how it interrupts their TV shows, their radio, even their social media streams. They hate how it tries to trick them into buying stuff they don’t want for problems they don’t actually have. But what if it wasn’t that people hated advertising, thy were just a bit picky about it?
Such is the conclusion of a recent survey by marketing firm MarketingSherpa (via Carrie Cummings in Adweek) that actually bothered to ask consumers how they actually wanted to receive ads. And, surprisingly, only 8% said that they flat out didn’t want to receive them at all.
Consumers Don’t Hate Ads, They Just Have Personal Preferences in Advertising [Infographic]
