At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Rocco Baldassarre, of Zebra Advertising, about the misconceptions surrounding Facebook advertising.
It’s not just about boosting a post to your existing audience, and leaving it at that. However, that’s what most marketers are doing, Rocco says
See Rocco dispel some of the largest misconceptions about Facebook in the video below:
Common Misconceptions About Facebook Advertising: An Interview With Rocco Baldassarre