Have you ever received an email that you had to read several times to understand its meaning? And, even then, you still weren’t sure what the heck it was about?
There’s a good chance that the meaning in that message was lost because it was rife with spelling, grammar and general language errors. The person behind the email meant well, they just didn’t take the time to review their content to make sure it would make sense for you – their audience.
Sadly, this happens a lot – especially with marketing emails…
