Every marketer has goals, whether for their latest campaign or for the quarter.
“Get me 30x the clicks/impressions/conversions!” is a phrase I’m betting a lot of you have heard from a dictator director of some kind, and the struggle is real when you want to deliver.
But when you’re heads down trying to score more clicks or conversions, it’s easy to lose sight of the bigger picture:
That a real person is behind every click, sign up, social share and conversion…
Clicks Are People: 3 Tactics For Creating More Human-Centered Marketing
