How Does Google RankBrain Affect SEO in 2016?
Google RankBrain, confirmed as the third most important factor in the ranking algorithm, has now been in play for approximately six months, as it was announced in October 2015. The…
SEO
Zero to One Million: an SEO Campaign Blueprint
I’ve been working on a lot of exciting projects over the past year, but there’s one in particular that’s really stood out for me. Californian SaaS startup BuildFire has a…
Outreach Tactics for Effective Link Building in 2016
This article was co-authored with Venchito Tampon, CEO at SharpRocket. It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push…
From SEO Tools To Emulation To Devices, How To Check Smartphone Rankings As Google’s Mobile-Friendly Algorithm Rolls Out
We are now ten days into the mobile-friendly algorithm rollout, and to be honest, the impact has been somewhat underwhelming. I’ve been tracking many websites across categories and countries as the algorithm…
Ecommerce SEO: The Definitive Guide
This is the most comprehensive guide to ecommerce SEO online. In this expert-written guide you’ll learn everything you need to know about optimizing your ecommerce site, from keyword research to…
Why SEOs should not ignore Bing Webmaster Tools
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data. Before…
6 Simple Ways To Improve Your SEO By Improving Page Load Speed
The old adage “patience is a virtue” is still true in a lot of situations, but it certainly doesn’t apply online. Every second delay in page load speed will drastically…
How to Make Public Relations Drive SEO
Integrated marketing relies on being able to capitalize across channels and disciplines that were once, and often still are, perceived as unique "silos" in the marcom universe: Each discipline can…
How to Optimize Your News Site
If your website is all about news, there’s quite a lot that can be done to optimize your news site for search engines (and your users in the process). In…
8 Mistakes Made During Search Engine Optimization That One Needs To Avoid
All search engine marketers are trying desperately to promote trends that are aligned with traditional digital marketing. SEO is immensely important to enhance key to improving your website’s visibility, driving…
The 9 Most Common Local SEO Myths, Dispelled
I regularly hear things in the Local SEO world that many people believe, but which are completely false. I wanted to put some of these myths to rest by listing…
How Does “Prominence” Affect Local SEO?
As an SEO enthusiast, I’m always looking for ways to shake up my routine for my local clients — namely, to make it quicker, easier, and less of a pain…