Influencer Marketing: The PR of Today’s Digital Age
Reaching your audience is crucial if you want online marketing to work for you. Knowing how to reach your audience and encourage them to buy your product or service is…
Influencer Marketing
7 Tips to Become an Influencer in Your Industry
Every industry has influencers. Blogging, marketing, stock marketing, affiliate marketing, health, fitness… Anything you can think of. These are the people who teach us the right ways to do the…
Influencer Content Marketing: The Art of Relationships and the Science of Software
Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message…
Your Influence Marketing May Improve WITHOUT A Celebrity
Influencer marketing, the practice of partnering with content creators and social media personalities, is one of the most cost-effective methods of reaching your audience today. Some reasonable estimates even say…
How to Use Influencer Marketing to Boost Your Traffic and Conversions
The influence of social media is present in nearly every aspect of your lives… Especially when it comes to business, where it is arguably changing the game each day. In…
5 Strategies For Finding Influencers Online
With so many self-professed “gurus” and “experts” online, separating the wheat from the chaff can feel like an overwhelming process. Use the following strategies to find people in the niche…
The 5 Biggest Influencer Marketing Trends For 2016
Influencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram,…
Seven Tips for Generating Social Content Through Influencers
Influencer marketing was the "it" marketing tactic of 2015. But it's not as easy as it might sound, especially when you're working with high-level influencers for complex social campaigns. Add…
Having Trouble Connecting With Influencers? 4 Influencer Marketing Questions to Ask Before Your Next Attempt
Does this influencer marketing scenario sound familiar? You’ve set up your initial influencer list full of high-profile names and a few up-and-comers in the industry, developed a compelling question for your…
Influencer Marketing: Social Media Stars Can Be Your Biggest Assets
Big brands are successfully investing in influencer marketing in creative and interesting ways, and it’s an avenue equally accessible to smaller businesses. Youtube vloggers, bloggers, and other social media stars…
Leverage This Social Network Mind Trick for More Effective Influencer Marketing
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Did it feel like everyone you…
5 Ways Influencer Marketing Can Grow Your B2B Company in 2016
Influencer Marketing programs for B2B companies tend to focus on a handful of marketing objectives. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the…