The 7-Step System For Data-Driven Influencer Marketing
Promoting online content in the digital age is no easy task. These days every business, celebrity, stay-at-home parent and their pet has a blog. Sure, you’re no hobby blogger, but…
Influencer Marketing
5 roles influencers play in content marketing
[Editor’s note: “Influencer” has become a ubiquitous—and often nebulous—term describing anything from a celebrity with a huge Twitter following to a subject expert who can exert substantial change within a…
15 Tips For Successful Influencer Marketing Campaigns
Digital marketing experts share how to get the most out of an influencer marketing campaign. As influencer marketing has evolved from simply finding the influencer with the widest reach to identifying the…
15 Tips For Successful Influencer Marketing Campaigns
Digital marketing experts share how to get the most out of an influencer marketing campaign. Influencers offer several distinct advantages to brands. Influencers enable brands to potentially speak to consumers more authentically.…
The Secret Sauce of Influencer Marketing
Even before digital marketing swept the world, the opinions of customers have served as powerful marketing tools. If there is one change that the implementation of social media platforms has instituted,…
30 Action Items to Get Serious About Influencer Marketing
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To…
5 Events for Learning B2B Content & Influencer Marketing Best Practices in Q1 2015
A tremendous amount of awareness and interest was created this past year for content marketing, influencer marketing and an integrated approach to creating digital experiences across channels. There are over…
Full disclosure? How brands label their social media influencer marketing
In November, five YouTube videos featuring influencers “Dan and Phil,” were banned by the Advertising Standards Authority in the U.K. for not being clearly labeled as Oreo advertising. Lady Gaga’s New…
How to Create an Influencer Plan that Drives Your Content Marketing
When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 130,00 unique visitors per…
Are Influencers Tired of Influencer Marketing?
2014 saw the rise of “influencer marketing.” The term and strategy behind it flooded blogs and social media; over 700 articles used the term through November 2014, according to a…
5 Tips for Finding the Right Social Influencers for Your Brand
When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. As marketers, we create content in order…
Influencer Outreach – 5 Ways to Fail
Content Marketing has dominated much of the conversation about marketing in the past 2 years and the popularity of influencer marketing is also on the rise. What could be better…