Influencer Marketing
Influence marketing is often thought of as a relatively new concept—it is not. Influence marketing is a variation of the celebrity endorsement, a concept that pre-dates the athlete on the…
Are you looking to increase your visibility on Instagram? Have you considered reaching out to influencers? Partnering with influencers increases reach, brand awareness and revenue. In this article you’ll discover…
Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The most effective marketing campaigns use influencers to spread the word.…
One of the biggest trends creating buzz in the digital marketing industry is influencer marketing. Brands and agencies are taking advantage of scaling word-of-mouth referrals with thought leaders who thrive…
After partnering with hundreds of marketers and PR professionals on their blogger outreach projects with GroupHigh, I noticed an interesting and common blogger outreach pain point. A crucial part of…
With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever. Companies are increasingly challenged to create quality content that…
Over half of households have pets, and pet owners are quickly becoming valuable influencers for brand partnerships. Pet food, animal insurance, and dog supplies are the obvious brands teaming up…
The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) list of INBOUND speakers, we've invited friends, colleagues, mentors,…
Have you heard of Influencer Marketing? Would you like to know how you can use it to build your business? An influencer is usually someone with a large social media…
Entertainment marketers have been savvy adopters of influencer marketing to build buzz, drive tune-in, and entice consumers to make a pre-release purchase. There are many factors that have led marketers to…
A large part of what my team does at BuzzPlant is research. Where are our target demographics going? What types of messages resonate? What gets engagement? What works for brand…
Editor's Note: This is the first in a two-part series. You've heard of Instagram. You know that it's massively popular. You know that some brands are using it in innovative…