Influencer Marketing
In the past, it was often difficult to accurately measure marketing methods to determine which were driving the highest levels of traffic. Today, along with an increasingly wide array of online…
Your influencer campaign is so close to the official kickoff. You’ve built your strategy and, thanks to some influencer research, your targets have been acquired. Get ready, because it’s finally…
It’s tough out there for a marketer. Digital content is at record volume, and hyper-informed consumers are better than ever at tuning your messages out. In this noisy world, smart…
IMAGE: SIMONE GOLOB/CORBIS This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The rise of social media…
It’s well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way. According to SocialTimes, close to 60 percent of marketers plan to…
Success in social media marketing comes from consistency and understanding your audience. Consistency is the easy part here, just stay focused on your campaigns and keep working hard. But how…
One of the biggest benefits of digital marketing is that there are a lot of different strategies that can be utilized to generate leads and drive ROI, and on top…
I miss the beginning of 2014. When Mark Schaefer completely shocked the marketing community with Content Shock. And when it lead to discussions and even fights among marketing bloggers. Discussions…
We’ve been talking a lot about influencers lately – and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast…
Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands…
Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create…
Influencer marketing is one of the most effective ways to drive sales and grow your brand online. That's because people tend to trust bloggers they follow more than they trust…