Top 5 Advantages Of Email Marketing
Even with the rise of social media, programmatic ad buying, native advertising, and more, email marketing continues to make a splash as one of the most effective solutions for reaching…
Email Marketing
Top 5 Nonprofit Email Newsletter Mistakes
According to the Nonprofit Communications Trends Report for 2015, nonprofit marketers spend a great deal of time publishing email newsletters. After all, it’s one of the most effective ways to…
3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn
Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like…
7 Email Marketing Myths That You Shouldn’t Believe
Have you ever heard an email marketing tip that sounded too good to be true? Due to the popularity of email marketing, there are tons of studies on the best…
7 Data-Backed Tips for Sending Better Emails [Infographic]
Like many other marketing channels, email is constantly evolving -- and it's up to marketers, sales reps, and other professionals to stay on top of these changes. Ask yourself: Are your…
How Big Data Affects Email Marketing – And How Your Brand Can Capitalize On The Trend
Consumers are using their phone to check email on a nearly 24-hour cycle. While this certainly gives your brand the opportunity to reach the customer at any point in time,…
Why you need to integrate your business apps with your email marketing tool
Do you use various software tools, like an accounting package, CRM or eCommerce platform, to help you run your business? If so, it’s likely that you have a lot of…
Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox)
A little email marketing automation can go a long way in keeping customers happy. Image by Ben Hussman via Flickr. Marketing doesn’t end after the conversion. In fact, that’s where…
The 25 Best Email Marketing Apps to Send Drip Campaigns
Email's crazy. Every new communication app claims to be an "email killer", and yet email outlives each one. Love it or hate it, you still likely check email first thing…
Research: Looking into the Journey of Email Marketing
With the rise of the use of social media marketing, you’d be forgiven for thinking that email marketing is on the verge of death. But you’d be wrong. With just a…
10 Shocking Stats That Prove Your Business Needs Email Marketing
With 2015 well underway, you’d think that Snapchat, Vine or some other social network would have already stolen the marketing spotlight. But for those of us who work in the…
The 6 Most Important Things in Email Marketing for 2015
As the new year approaches, we are starting to make plans. Next to stargazing and broad predictions about the future of email marketing. It is interesting to see what marketers…