How Gap can improve its email marketing
Last July I wrote an article called how fashion retailers use email marketing, in which I investigated 16 brands including ASOS, Topshop, H&M and Gap to check the frequency, content,…
Email Marketing
Effective Email Copywriting Tips For Business Promotion
As with the email subject line, the email copy is also a significant part of your marketing success, and your approach has to be personal. When you are writing an…
A Guide to Sending Brilliant Ecommerce Welcome Emails
Most emails sent by online retailers are universal and undifferentiated: the same message is sent to everyone, more or less. And with the majority of digital marketing channels having very…
Strategy, Email and Social Media Marketing: 19 Blog Posts Worth Reading
Well it is that time again, time to share with you some great blog posts that I came across in the last week. Marketing Strategy: The 6 Step Online Marketing…
7 Rules You Must Follow for Email Marketing
Let’s be honest, no-one likes to keep to the rules… it’s much more fun to break them, right? Well unfortunately it is not so for email marketing, unless you’re prepared…
14 Tips For Getting the Most Out of Your Email List
This is an excerpt from the book "Sell More Tours." Buy now on Amazon. “What should I send in my emails?” Ahh, the universal question. If you’re like most people…
4 Revolutionary Behavioral Email Marketing Ideas
Email marketing is a crapshoot. You send mass emails hoping that some small percentage of people will open, click and convert. The bigger your list, the less you know and…
How to Run Email Automation on Less Than $30
Customer data is something that most companies will spend a huge amount of money and time attempting to gather. Personally, one of my top focuses for my blog is to…
A Brilliant Double Opt-In Email Marketing Strategy Example
Even with the best providers, email list management is dreadful. It’s like walking a tightrope. Wobble too far in one direction and you’re toast. You don’t want to email your…
How Social Media Makes Email Marketing More Effective
Advertising] A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with…
4 Signs That It’s Time To Upgrade From Email Marketing To Marketing Automation
Want to take your email to the next level? Forget everything you’ve been told in the past – marketing automation is one of the most powerful marketing tools around, and…
50 Of The Best Email Marketing Designs We’ve Ever Seen (And How You Can Create One Just As Good)
In case you hadn’t heard, email marketing isn’t dead. In fact, the reality is quite the opposite. By the end of next year, it’s expectedthat the total number of worldwide email…