The 9 Fundamentals of Executing A Successful Email Marketing Campaign
No matter how old it gets, email marketing will still be relevant. Why? Because it is permission marketing. Your target audience willingly gives out his email to you to enter…
Email Marketing
How will email marketing evolve over the next five years?
Email marketing is one of those disciplines that people often claim is on the way out. However its enduring power for driving traffic and sales means it’s highly unlikely that…
Does Email Marketing Still Work? 10 Ways to Make It Work for You
Does email marketing still work? Here are 10 ways to make it work for you. According to a new survey from the Content Marketing Institute, 83% of B2B marketers are…
How To Use Behavioral Marketing For Awesome Email Campaigns
In our personal lives, we’ve all heard the idiom “actions speak louder than words.” In our professional lives, when it comes to understanding our customers: actions speak louder than clicks.…
6 Creative Ways to Integrate Social Media and Email Marketing
Digital marketers—like you!—are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social…
What Does Your Email Writing Style Say About You? [New Data]
Every day, humans make snap judgments. In one Princeton study, participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias, researchers at the…
RapidFire: Business Email Etiquette – What You Don’t Know
Something’s been on my mind lately…it’s business email etiquette. Now, there are quite a few resources on email etiquette, and most are fairly simple: Be professional and courteous in business…
18 of the Best Email Subject Lines You’ve Ever Read
I'd venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends' parties,…
15 Fascinating Stats That Will Influence Your 2015 Email Marketing
Are you wondering what you should focus your marketing efforts on for next year? Take a look at these 15 email marketing statistics. They may change the way you think…
The 5 dos and don’ts of email marketing
Most digital marketing managers and email-marketing specialists have developed their own techniques, processes and benchmarks for success over time. But with rapid changes in the ways audiences consume content, it’s…
Confused About E-mail Marketing? These Tips Can Help!
If you think email marketing as a tool is a worn out concept, give it a second chance! Marketing through email was among the earliest marketing strategies available over the…
How To Use Content Marketing To Grow Your Email List
Growing your email list is one of the best ways to increase your traffic, engagement, and conversion metrics. Email potentially affords you exclusive access to a consumer, right in the…