Email Marketing
Since launching The Growth Show in February, we've been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building…
Email today really isn't quite the AOL dear old Mom probably grew to know and love back in the day. For starters, the inbox isn't the only communication grabbing your…
When people first start doing email marketing, they often assume they need an email newsletter. "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be…
Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity. It can also be further improved by tying in other demographic and contextual information.…
So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and…
According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI of any marketing channel. Surveyed companies attributed an average of 23% of total sales to…
How do you guarantee a Millennial will mark your business email as spam? Include a subject line like this: "Why Hipsters Prefer [Your Brand.]" Why? For so many reasons. Let's…
Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic…
Though marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, for the best email campaigns.…
Email marketing is an effective tool to elevate conversion rates of the leads to clients and to increase revenue at the same time. The fact that you can have the…
Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can…
Did you know that marketers sent over 838 billion emails last year? According to Marketing Sherpa, 60% of marketers believe email marketing produces one of the best returns on investment.…