Marketing Toolkit Essentials: CRM and Email Marketing Software
With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. While you want to…
Email Marketing
How to Succeed in Email Marketing
Does anyone care about your email marketing? Litmus decided to find out — and has good news to report. Targeted email campaigns are extremely effective, Chad White, research director at…
Quick Guide to Email Newsletter Distribution
An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing…
Text Marketing Vs. Email Marketing: Which One Packs a Bigger Punch? [Infographic]
Text message marketing and email marketing both cater to business owners looking for an affordable mass communication method. Both marketing methods encourage brands to send out valuable information and exclusive…
45 words to avoid in your email marketing subject lines
Hi [insert name] welcome to our awesomely helpful blog post! ☺ There’s an art to writing a good email subject line. If it’s a personal email to someone I know,…
Email Marketing: A tough look at what works and what doesn’t (webinar)
Join us for this live webinar — How to navigate the email marketing landscape — on Tuesday, June 30 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. In…
Quick Tips To Grow And Maintain A Healthy Email List
How do you get your email marketing list off the ground and then keep it growing by leaps and bounds? Columnist Eric Dezendorf offers some tips. Of the many…
7 WAYS TO BOOST CONVERSIONS ON YOUR EMAIL MARKETING CAMPAIGN
How do your email marketing campaigns perform? Are you looking for ways to increase your open and click through rates? Getting your emails opened is the biggest challenge you’ll face…
Best Practices For Email Marketing: The Three Levels Of Consent
We’re all familiar with the term “Best Practice.” But, we all also know that the phrase can mean different things to different people, and in many cases is now synonymous…
5 Tried-and-True Tools for Growing Your Email List
Do you want the bad news or the good news first? Let's start with the bad: Email marketing databases naturally degrade by about 22.5% every year. Whether your contacts switch…
How We Use Segmentation to Send Better Emails
Segmentation leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers don’t invest enough time in segmentation, and a…
10 Simple Tips to Grow Your Email Marketing List by 400%
Many digital marketers scramble and fight for attention every day to get their message heard on the social networks. Some of them even start depending on spammy marketing and social…