49 email marketing tips for beginners
It’s strange to think that email is still such an important tool for marketers, and in fact business people of all types, when there is so much technology at our…
Email Marketing
Snappy Subjects Ideas to Improve your Open Rate
Are you looking for ways to improve your email marketing campaign open rates? Do you want to craft subject lines your subscribers won’t be able to resist? The success of…
The Betty Crocker Secret to Email Marketing that People Want
Editor’s note: The original version of this post was published on March 19, 2010. You’ve heard it a thousand times: the money’s in the list. If you’re serious about your…
4 Creative Email Marketing Campaigns That Inspire Action
Email is a private experience. Unlike social media where comments are public email provides a safety zone for both B2B and B2C customers. What does that mean? You can receive…
How I Increased My Email Conversions by 344%
If you’re trying to build an audience, you need a laser-like focus on one thing: Increasing email conversions from your blog content. Someone’s inbox is sacred. You can talk to…
The Magic Content Marketing Ratio: Email Conversion Rate
We may think of email marketing as a relatively new phenomenon, but it’s actually been around for so long that’s probably older than a lot of today’s CMOs. You’d have…
Growing Your Publication’s Email List (The Right Way)
One of the most important assets for any publisher is their email list. It goes without saying that growing that list in a meaningful and relevant way can be powerful step toward monetizing…
4 Reasons To Choose Direct Mail Marketing Over Email Marketing
In a world dominated by the Internet, it is all too easy to assume that email marketing reigns supreme compared to “old fashioned” postcard marketing. Business owners who buy into…
Your 3 Step Cheat Sheet To Passing Email Responsiveness
Here’s a test we can help you pass: email responsiveness. It’s no longer a bonus question – the answer to “Should we ensure our design renders across all devices?” is…
6 ways to repurpose your content for email
This sponsored post is produced by MailChimp. Last month at the San Diego stop of Facebook’s Boost Your Business tour, I got to meet hundreds of small business owners and talk to them about…
3 Ways To Maximize Data And Increase Engagement Across Email Communications
Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement. With Web-based communications infiltrating all aspects of life, email…
Email Marketing Platform Mailjet Raises $11 Million Series B Financing
Company plans to use funds to expand its footprint in North America and Europe, expand tools for marketers. Mailjet, an email marketing platform founded in 2010, has announced an…