5 Mistakes Every Email Marketer Needs to Avoid
There’s been a lot of change over the last few years; customers have changed, so have sales strategies. Many of the original email marketing techniques are now outdated, An email…
Email Marketing
How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment ... only to realize later that an error made it all the way…
Content Strategy Case Study: 36,282 Readers + 1,000 Email Subscribers
A few weeks ago I get this email out of the blue from Jimmy… The email said: “The first time I used your Skyscraper Technique I got 30k pageviews, 1k…
5 Things to Know When Creating an Automated Email Series
In the new era of email marketing, marketers are intent on delivering subscribers exactly what they want. And technology is paving the way– email automation and personalization allow marketers to…
7 Helpful Resources Every Email Marketer Should Bookmark
Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even…
Need to Write Emails That Produce ROI? One Writer Says Try This.
Copyhackers Founder Joanna Wiebe shares her advice on writing emails that produce real, tangible ROI. Wiebe recommends using a specific format and style for writing emails that get opened, read,…
How marketers can identify companies that value email marketing
From team sizes to the number of specialists hired, columnist Chad White takes a look at the characteristics of companies that truly appreciate email marketing. A good salary isn’t just…
6 Ways to Drive More Email Signups on Your Blog
What’s the first thing you do when you get into the office? You check your emails, right? Despite being one of the oldest Internet creations, email is still the one…
Out of Email Ideas? Try Repurposing Your Best Content
When it comes to creating emails, there are two types of people in this world: those who struggle with developing consistent, valuable content for subscribers, and those who don’t. And…
A Marketer’s Guide to Email Deliverability: How to Avoid Email Spam Filters
Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.…
How to Leverage the Power of Your Email List to Get More Leads
You’ve heard it before, an email list is the key to making sales online. Internet marketer Jeff Walker famously said that he “didn’t have a retirement plan, he had an…
Email Marketing: How To Launch A Successful Campaign
Laura Olin directed the social media team that oversaw one of the world’s most followed Twitter accounts: @BarackObama. You might think that Olin lives, sleeps, breathes, and dreams in 140 characters. But…