Email Marketing

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CONTENT OUTREACH TACTICS FOR NON-TELEPATHS This is a post made of 4 parts: 1. Outreach elements we test (and recommend others test in their own campaigns) 2. Citation Labs experiment examples…

There's a mantra that all email marketers should chant. In shortened form (my favourite), it's simply 'Who cares?'. The longer form is 'What does this email do for my customer?' You…

You may feel stuck when it comes to getting creative with email marketing. It can start to feel like every time you host an event you’re putting out the same…

"We live in a D-world," stated Thomas Le Thierry d'Ennequin from Vizeum at this year's Golden Hammer conference. While listening to the talks, I counted five D's: disruption, deconstruction, de-planning,…

Want to master cold sales email campaigns? Find all the tips, examples, templates and tools you need. Sales cold emailing is an outbound tactic that focuses on sending relevant, personalised…

People keep telling me that: email is dead. Stick a fork in email, within 5 years something else is going to replace it. I’ve heard this story too many times.…

Every day an “expert” declares email marketing dead, and a quick search of “email is dead” (in quotes) in Google shows that there are over 200,000 articles written to that…

I’ve generated millions of revenue dollars through email marketing, helped dozens of startups get positive ROI on their email campaigns, given lots of talks about email… and made a lot…

Did you that in 2015 there were around 2.6 billion email users? In under four years, that figure is expected to grow to 2.9 billion. That means one-third of the…