Email Marketing

Last week I launched our new email outreach tool called Connector App. What better way than to celebrate than writing a blog post on how to write the perfect outreach email! Because I…

On any given day, the average businessperson receives 91 emails, according to a report by The Radicati Group.  This number is expected to rise to 95 emails per person per day…

A big B2B client is what most startups want because, among other perks, it’s a great boost for sales. It seems like a titanic task to pull off, but when…

Practical Hacks, Tools, and Processes to Liberate You From Your Inbox Does it feel like email is taking over your life? I know the feeling. If I’m not replying to…

Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical? To find…

So your subscriber-collection game is strong. People are signing up everywhere: From your Facebook, from your website, in your store. You’re just tearing it up right now, yo. Oh, but,…

There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common…

Saying thank you never goes out of style. It doesn’t matter if you’re a startup nonprofit running your first campaign or a historic charity — sending donors a thoughtful thank…

How your email pop-ups should be converting I know you’ve wondered. You’ve seen articles and stories about people who double their conversion rates, entrepreneurs who tripled their lists, and tools…

Did you know that 35% of emails are opened based on the subject line alone? Even worse, a whopping 69% of email users flag an email as spam after just…