The 5 Stages of Writing Irresistible Landing Page Copy
Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money. They force readers to focus on one thing — and one thing only. To boost your email…
Copywriting
10 Writing Tips for Great Social Media Posts
It’s hard to keep up with the latest techniques for social media posting, isn’t it? In the constantly changing world of best blogging practices, it seems we’ve just learned how…
3 C’s of Content Creation
Content creation takes place everywhere these days. There are more blogs, content sites, online magazines, and so much more that no one could ever count. The number would be astronomical!…
10 Writing Tips for Great Social Media Posts
it’s hard to keep up with the latest techniques for social media posting, isn’t it? In the constantly changing world of best blogging practices, it seems we’ve just learned how…
How Understanding Your Customer Will Help You Create Copy That Sells
No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created. That’s why sales pages are so important. With…
Don’t Fear the Editor: 7 Keys to Editing Success
Does the word editor conjure an image of the bespectacled newspaper guy, red pen in hand, tearing up the draft you worked so hard to create? If so, you’re not…
How to Ignite a Feeling in Your Audience
Articulating the goal of content marketing, a wise man once wrote: You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to…
How to Overcome the ‘No Time to Create Content’ Challenge
Spend a day here at HubSpot, and you'll likely hear someone say "notimetoohard." (Seriously, it's like impala when you're on a safari: You get your money back if you don't…
My Guide to Writing Totally Awesome Blog Posts Every Single Time
One of my pet peeves in #Blogchat is when we are discussing how to create engaging content or how to grow readership and someone will tweet ‘just write awesome posts!’…
Effective Copywriting, Ten Do’s and Don’ts
There are an awful lot of things to know about effective copywriting, indeed you can buy books just on this subject. The following are however ten do’s and don’t to…
Content Marketing vs. Copywriting: Top Strategies for 2014
Content marketing versus copywriting: aren’t we talking about the same thing? It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception.…
Here’s How Seth Godin Writes
When Seth Godin talks, people listen. We’ve been listening for years to this bestselling author of 17 books with a storied background in publishing, entrepreneurship, and online marketing. It’s no…