8 Simple But Powerful Landing Page Copywriting Tips
This post is a sneak peek at Ian Lurie’s upcoming webinar, “10 Rules for Landing Page Copy That Converts.” Looking for more advanced copywriting tips? Register below! The “short pitch”…
Copywriting
[Copywriting TNT] What Do Social Media, SEO, and Women Have In Common?
Boo! It’s Halloween week. Do you have your costume yet? What about your kids (if you have any)? Or are you one of those pet owners who puts Fido in…
The 2 Best Ways to Ruin Your Email Marketing Campaign
Are there any tricks to email marketing? In a word, no. Of course, great copy, design and images will all help your email get opened, read and actioned, but there…
4 Hacks for Writing an Article That Sounds Genius (And Actually Is)
These days, if you’re not writing great quality content, you’re sunk. Your readers are smart people. They deserve content that is well-researched, highly informative, and worth their time. You may…
The 5-Step Process for Writing an About Page that Connects (and Converts)
Although it seems like a natural place on your website to talk about yourself, a strong About page is really about empathy for your visitors. When you write an effective…
5 Steps to Write a Winning Bylined Article
Bylined articles are a great way for an individual to bring attention to their organization and establish credibility in their field. After all, who doesn’t sit down with their morning…
5 PRINCIPLES FOR GREAT INTERFACE COPYWRITING
This article was originally published at Fast Company. For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes…
20 Killer Web Copywriting Tips
If you feel like becoming a Copywriting Superman, you need to learn how to attract visitors. Being able to put yourself into your customers’ shoes, you should also be eye-catching…
The simple secret to writing copy that sells
Whether you’re working on copy for a sales letter, a website or an ‘off the page’ advert – the advice I’ll share with you will help to make it more…
8 Writing Strategies for People Who Say They Can’t Write
If you want to launch and grow a business, chances are you're going to have to put words on the page. Probably many words on many pages. Which means there's…
Find Writing Opportunities the Unconventional Way
Whether you’re a freelance writer or looking to contribute articles across the web for visibility and links, it all starts with finding those writing opportunities in the first place. If…
The amazing two-sentence answer to “what do you do?”
Have you ever noticed that the companies we love the most are usually rooted in rebellion? For instance… Apple started in the garage after Jobs and Wozniak left college, fed…