5 Simple Tips to Make Your Copywriting Clients Deliriously Happy
We’ve all been there … You speak to a new client. You’re excited to work with them. You’ve signed an agreement. Yay! This is going to be fun. But when…
Copywriting
Book Review: Why “Traction” Fails The Startup Entrepreneur
Two impressive entrepreneurial successes get lost in this customary, been-there-read-that book. The startup life is no place for the weary. Gabriel Weinberg and Justin Mares know this all too well.…
How UX Can Benefit From Copywriting: 7 Helpful Tips
Copywriting and designing user experience may seem like two different professions, but there is something they have in common. Both copywriters and UX designers create elements that interact with particular…
29 Proven Copywriting Tips You Can Use To Convert More Customers
Are your landing pages converting visitors into customers? If not, the copy on those pages might be to blame. Here are 29 proven copywriting tips that will help you increase…
Why we love stories – and why copywriters should write them
Here’s a bit of marketing jargon for you: “hard-wired”. What’s interesting about it is that writers, marketeers, psychologists and neuroscientists all agree that we are hard-wired for story. I agree,…
“Your Copy Doesn’t Need to be “’Salesy’” And 2 Other Copywriting Myths by @MemmaHough
If your copy isn’t ‘salesy’ it’s a bit like a digestive biscuit without the chocolate. Absolutely useless. Yet people will talk openly about not having to actually ‘sell’ a service…
5 SEO copywriting tips for B2B companies
I love working with B2B companies. Many times, they have scads of unique content opportunities – they just need someone to point them out and send them in the right…
3 Online Copywriting Courses Which Absolutely Nail It!
If you love writing, then becoming a copywriter sounds pretty darn awesome, doesn’t it? But the question is… where do you begin? The world of copywriting can be a complex…
Copywriting Tip: “She thought this would make her copy more authentic…”
My client, “Brunhilde,” wanted a sales letter. She was a marketer herself, so she was very clear about what she wanted. “Please include this paragraph,” she said firmly. “I used it…
How To Write Enticing Sales Copy To Support Your Content Marketing Efforts
We talk about content marketing strategy and tactics here all the time on the Scribewise Blog, but sometimes it’s easy to forget the reason WHY we spend so much time and…
This Word Can – positivity in copywriting
I’m generally a positive fellow. I cheer on habitually disappointing sports teams. I follow the same lasagne recipe again and again in the belief that this time it won’t come…
12 handy tips for writing better web copy
Writing for the web isn’t particularly complicated, but it is an important skill to master. And it doesn’t require a huge departure from the basic rules of writing that were…