Why Right Now Is the Perfect Time to Start Your Podcast
A multitude of factors are converging to make now the perfect time to launch a podcast. But should you? In the first episode of The Showrunner, host Jerod Morris explains…
Copywriting
Blog Promotion: Give Your Work The Publicity It Deserves
You’ve gotten past the business blogging basics, right? You know why it’s an important part of your marketing efforts. You have a system in place for creating and publishing your…
The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]
Whether it's the first or the billionth blog post you've ever written, blogging can sometimes feel like you're shouting in a crowded arena. No matter how loud you scream, you…
[Checklist] 5 Copywriting Elements to Test On Your Landing Page
Ah…Copy. Bittersweet, it’s the life-blood of any landing page and ought to be tested often. One of the best things about any copy test is that they are easy to…
4 Copywriting Principles that will Make New Users Like You
It doesn’t matter if you’ve created a valuable product experience and a beautiful visual flow to help users get started. If you fill that flow with poor copywriting, your new…
How To Write Results Driven Copy (The Ultimate Copywriting Tips Guide)
Copywriting is an art form. In order to capture the attention of your ideal client, you need to know how to write copy (words) that speak directly to her. This…
Tips to Effective Copywriting
Copywriting is essentially when one writes as part of advertising or marketing, in order to attract business or followers. This form of writing can be used to both sell people…
Fast Five Video – Fast Copywriting That Anybody Can Do
Copywriting seems to be a four letter word for many business owners. It is impossible to do well yourself and hard to afford the services of a pro. Not so.…
Gimpy Web Copy? Use This 4-Step Formula to Make It Killer
Do you want a simple, sticky formula that turns your listless copy into something that rivets attention, stokes desire, and gets action? If you said “yes,” then the 4 Ps…
OUTDATED CONTENT: HOW TO CONSISTENTLY EVALUATE THE QUALITY OF YOUR COPY
The number one money sinkhole for many website owners comes from outdated content. Outdated content is any content that you have that is no longer relevant, or doesn’t help the…
Copywriting Terminology Glossary – Understanding Common Copywriting Terms
Whenever you’re coping with a copywriter, a number of phrases might come up that you simply’re not acquainted with. If that occurs, by no means be afraid to talk up;…
Landing Pages Vs. Blog Posts: Differences & Writing Tips
I started graduate school this week and as part of it am in the process of learning a whole new writing style, which needless to say is keeping me very…