12 reasons for brands to use GIFs in content marketing
GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym for Graphics…
Content Marketing
This Month In #ContentMarketing: May 2016
Summer is upon us, which means it is slow season for a lot of people. So, for this month’s round up I decided to focus on articles that talk about…
How to Repurpose Your Blog Content Like a Machine (+ Reader Challenge!)
We put a lot of hard work into the content we publish. It takes planning, loads of time, and sometimes a lot of courage too. Unfortunately, much of that effort…
Content Marketing Institute Acquired by UBM
I’m beyond excited to announce that Content Marketing Institute has been acquired by UBM. For those of you not familiar with UBM, they are the No. 1 B2B events organizer in…
How to Prioritize What You Should be Creating in a Sea of Content Ideas
If you’re like most marketers, you’ve probably struggled with how to narrow down your ideas and find your niche. While there are hundreds, if not thousands, of possible topics and…
Suck Your Readers In: 4 Types of Openings for “Sticky” Content
The headline is the most important part of your content. That’s a fact. What’s the second most important part? That would be your introduction. Think of it this way: Your…
Is Marketing Content’s Quality Intrinsic, Or Proved In The Wild?
This is not a theoretical question. I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure…
7 Content Marketing Lessons Brands Can Learn from Journalists
Before making my debut in the content marketing world, I was a journalist living out her days at coffee shops, city council meetings, ribbon cuttings and community gatherings. The daily…
What content strategists need to know about SEO
Produce smart, user-focused content, or be condemned to search engine purgatory. Today’s algorithms want great content. Unique, high-quality content is valuable to search engines in a way that is now…
11 Tools to Help Launch Your First Content Marketing Campaign
Are you ready to give content marketing the time, money and resources it deserves? While your answer may be yes, it’s never easy to get up and running with a new…
The Do’s and Don’ts of Content Syndication
Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said…
4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]
It's all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your…