Content Marketing
If you’re feeling overwhelmed and confused, I don’t blame you. When using content marketing to build your business, you can work on: email marketing; cornerstone content; landing pages; paid traffic;…
As a marketer, I’d like to think that the content I produce for sales is always 100% spot-on and customer-ready… that every word on the page or graphic in the…
Hey guys, you know you should be using images in your content marketing, right? RIGHT? Apparently, you don’t! I see blog posts every week that have exactly zero images. It…
In today’s B2B landscape, leads have already browsed the web, read reviews and consumed every article they can find before even reaching out to another company’s sales team. But did…
Social media affects content marketing and SEO in both direct and indirect ways, and can greatly enhance the overall value of your multifaceted online marketing campaign. image: getty images If…
What is a blog post for? Come to think of it, what is content for? Sure, content should inspire our audience to form a relationship with the brand so they…
What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news? To find out, Venngage examined the top…
Last week, I had the honor of being the special guest and co-moderator of PR Student Chat. Dubbed#PRStudChat on Twitter, this lively Twitter chat is a conversation between public relations students,…
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money,…
Traditional advertising pretty much had its way with the 20th century. Big campaigns with big budgets from big companies influenced the things we did, said, and thought. And it’s safe…
In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated…
Content plays a very pivotal role in search engine optimization (SEO). Search engines are always trying to identify pages and websites that contain relevant and informative content that can interest…