The 7 deadly sins of content marketing
Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one? Content marketing has become a popular online marketing tactic…
Content Marketing
Drive More Business! How to Use Content Marketing to Drive Sales
Customers are savvier than ever – especially when it comes to interacting with businesses online. Potential customers are just as interested in being entertained by your business’s witty marketing girl…
Why There are No Shortcuts to Content Marketing
I’m going to be honest with you right now: if you’re considering starting content marketing or “trying” to do it, and it’s not working, here’s something you should realize. Content marketing…
The Recipe for Employee Advocacy and Content Marketing Success
In today’s day and age people are sick of hearing about your company. If you are going to implement an employee advocacy program then you better have a clear strategy…
12 User Retention Resources to Help You Drive Growth
Despite the fact that retention is key for SaaS and mobile growth, there’s very little consensus on the factors that indicate good retention. Should you base retention rates on subscription…
5 Types of Website Content that Increase Media Coverage
According to SCORE, only 51 percent of small businesses have a website. Among those companies that do have such a web presence, many rely solely on website content that increases…
Seven Tips for Improving Your Content Marketing With Scannable Web Content
We're about to ruin your day and make you rethink your entire marketing career with just one little observation: People are not reading your content marketing materials. They're not reading…
Increase Your Marketing ROI with Free Content
image credit: bernardaSv | getty images Attend our free, live webinar covering how to maximize your profits and productivity with cloud-based apps. Tune in 5/12 at 9 a.m. PT. Register…
Your Content Experience Matters More Than You Think
Imagine you’re in an ice cream shop, and you’ve just created *the best* ice cream sundae in the world. You’ve selected your favorite ice cream as the base, and it’s…
Content and SEO: Optimization from creation to conversion
How can you ensure that your content creation efforts don't go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum…
Hello, It’s Me: How to Add Conversation Back Into Content Marketing
It was the video sensation of last year, currently sitting at over a billion views on YouTube. It features a smoky-voiced chanteuse in a big fur coat and a thoroughly…
How to Match Key Metrics With Your Content Goals
If your goal is to lose weight and you want to measure your progress, you use a scale to track pounds or a tape measure to track inches. You would…