Can We Please Stop Using Branded Content?

stop-using-branded-content-coverI’m going to be honest with you. I loathe the term “branded content.”

Branded content gives content marketing a bad name. It’s a word created by the world of paid media … by advertisers, agencies, and media planners.

First off, let’s look at the Wikipedia definition:

Can We Please Stop Using Branded Content?

CopyRanger

Rick Duris is CopyRanger.

Leave a Reply