“Exit intent technology” sounds really cool, a lot of fanfare has been made about it and there are entire businesses that are based on creating exit-intent opt-in forms for your site (in some cases at an extremely high price)… and we’re about to show you why it’s completely overrated.
Exit intent is probably the most talked about and most widely used technique for list building right now. We’ve compiled some case studies that will change the way you think about it and give you more powerful tools to work with…
