The following post is drawn from Duct Tape Selling – Think Like a Marketing, Sell Like a Superstar in stores May 15th.
Content is one of the most important (if not the most important) tools for marketing and sales pros today. (tweet this)
Essentially, from a marketer’s point of view, content is about writing for the purpose of turning interest into purchase. There are many forms of content that must come into play to accomplish this. Content that creates awareness, trust, education, engagement, and conversion.
In order to do this every content superstar needs to have a collection of helpful tools to use. I get asked a lot about how I turn out content in various forms so I thought I would share. These are my go-to tools for everything from blogging to images to audio recording.
Blogging
Creating your own blog is the number one thing you can do to create content. And while there are many options out there, I would find it hard to recommend anything but usingWordPress. They are the top platform in their field and they have so many helpful tools to access. It’s also the most user-friendly one to run your blog on.
