Building buyer personas can be tricky — you need a delicate balance between quantitative and qualitative data to get something that’s accurate and useful. You also have to know which information out of all the data in your CRM, marketing automation, and customer support systems will actually be helpful — and which could steer your marketing astray.
How can you be sure that you’re focusing on the right data to build out your buyer personas?Here are five reports to pull that will provide guidance for the quantitative part of your research. (And if you’d like help with the qualitative part of the buyer persona creation process, you can check out this blog post.)…
Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
