The buzz on “growth hacking” has spread all across the world. Classes on growth hacking are being taught inSingapore. Companies from San Francisco to London arerecruiting growth hackers. The first Growth Hacking Conference popped up a few weeks ago. This rapid craze beseeches an explanation. Why has growth hacking so strongly resonated with the startup community?
One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. The real answer is that the phrase “growth hacking” caught fire because of its particular emphasis on growth, which determines the life and death of every startup…
Build it and they won’t come: How and why growth hacking came to be
