Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content efforts are working hand in hand to help drive sales.
Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of angles.
Writers and other content producers are concerned with creating content that goes viral and represents the business’ goals. Sales teams are concerned with content that generates leads who are primed to buy. Executive management is looking beneath the hood of any initiative to demonstrate ROI and make sure that money spent is ultimately driving sales…
Brand Alignment And Content Strategy: Synergies That Sell
