As consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and social marketing influence consumers’ purchasing behaviors and decisions. But how do we develop the right content marketing strategies and tactics to effectively influence consumers? Enter the world of consumer psychology, which studies thought processes, emotional reactions, reasoning, and selection between various competing alternatives (e.g., brands, products, retailers), according to Consumer Psychologist. Competitive companies use consumer psychology to understand the conscious and unconscious factors influencing consumer-purchasing behaviors. They harness that power to successfully develop and adapt their content marketing strategies and campaigns…
Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind
