Is your blog a guiding light in your industry, or is it still a flickering flame that’s struggling to be seen? B2B companies that blog are generating 67% more leads on average, and 73% of CMOs see custom content being the future of marketing. The potential to create a significant financial impact on your business is there but if the content plan and promotional strategy aren’t up to scratch then your efforts will be wasted. We look at some content marketing tips to help you use blogging, combined with social media, to start seeing positive results..
We’ve spoken to John Paul Aguiar who began his career as an online marketer in 2001. He’s gone on to help people build profitable blogs and was ranked #6 in Forbes’ Social Media Power Influencers list last year. His Money Dummy Blog aims to help bloggers, entrepreneurs, and small business owners get more traffic to their blog and learn to monetize it. We’ve used these tips, combined with his advice to help you get the most out of your blog, how to promote it effectively, and turn those words into gold:
Blogging Up A Storm: 8 Must-Know Content Marketing Tips From John Paul Aguiar