Why adding blogging and newsletters to your content marketing mix will increase sales opportunities
Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out newsletters? Do they have to do both?
The first thing that pops into their mind is it sounds like a lot of work! So often both marketing options are dismissed under that assumption.
The second thing that creates resistance to writing blogs and/or newsletters is not knowing what to write or how to do it.
So this article first explains the benefits of blogging and sending out newsletters and then I offer a simple solution that should easily be able to fit into anyone’s marketing budget…
