Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you:
“I know this topic will do well.”
Sure it does. Sounds like me, too. Following intuition like this is fine — it’s only when it isn’tfollowed up with analysis that we find ourselves in trouble. It’s how bad habits form, and before you know it, we’re blogging for ourselves rather than our intended audience.
Blogging Metrics: What to Measure, How to Measure It, and How Often
