Does your business have a blog yet? What about a Twitter account or a Facebook page? If you’re still not sure whether social media is worth it, consider the costs if don’t bring your marketing efforts into the digital age.
The Numbers
One of the great advantages of blogging and email over printed newsletters and mailers is the huge savings in paper. Environmental group Conservatree calculated that the average tree yields just over 16 reams of paper, or a little more than 8,000 sheets…
