Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize for all three– you could be missing out on some great business opportunities if you are not optimized correctly for each of these search engines.
Before we begin, I want to mention that Yahoo and Bing have an alliance, so that gives you one less search engine to worry about. Why? Because search results will be the same in Yahoo and Bing.
My goal is to give you the facts so you can really understand the differences and similarities between these search engines and search ranking factors and why it is important to be optimizing for all. First, let’s start with the similarities…
Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?