What is a blog post for?
Come to think of it, what is content for?
Sure, content should inspire our audience to form a relationship with the brand so they can be nurtured to a purchase decision that ultimately drives revenue. Duh.
Which is great. That’s what we want content to do. But—and forgive me for sounding like a broken record—what is it for?…
Beyond the Blog Post: What a GREAT Marketer Does with Content
