For all the talk of personalization in email marketing, there’s little discussion about dynamic content. Marketers have been inserting basic customer metadata – names, ages, cities, etc. – for years, but that’s personalization 101. It’s time to turn it up a notch.
We’ve spent the last three years building tools to help you insert new kinds of dynamic data into your emails. Tracking on-site and in-app activity is just the beginning. Once the data is tracked – think product views, feature usage, inactivity – you can actually insert content based on user behavior. You can, for example, send reminders based on products viewed or suggest new products to regular customers…
Beyond Event Tracking: How to Insert Dynamic Content in Your Emails
