How do you create ads that break through and truly grab viewers’ attention? Columnist Peter Minnium discusses the key characteristics of ads that people are excited to see and share with their friends.
With the proliferation of content and the rise of multi-device, multi-media multi-tasking, it’s harder than ever for ads to break through to viewers.
Previously, in “Pay Attention! 3 Steps to Digital Advertising Breakthrough,” I laid out the challenging course that communications must traverse to be successful — in being linked to the brand, conveying a message, changing attitudes and driving favorability, persuasion and action…
Beyond breakthrough: 5 secrets of seek and share advertising
