Whether you’re a Beyoncé fan or not (and really, who isn’t a Beyoncé fan?) you can’t deny the way her team has perfected their marketing strategy. Beyoncé utilizes a technique I like to call ‘surprise marketing’.
For her team, gone are the days of going on publicity tours and spending countless hours promoting her latest endeavor. Instead, Beyoncé springs her latest projects on us with little to no warning – a tactic that’s helped generate significant buzz and sales success for the artist…
