Google the words “marketing secrets” and you’ll quickly find that most “secrets” are well known, and trumpeted from the blogosphere to the point of being platitudes. That doesn’t stop serious-looking experts from asking you to lean in closer, look into the magician’s eyes, and listen to the wisdom that they have personally discovered.
Among esoteric marketing aphorisms are every variation on “Find your story,” “Make your content stand out,” “Collaborate with influencers,” and “Give your audience what they’re looking for.” That’s all great advice, and it deserves to be said until we all get it, but it’s far from Orphic wisdom. ..
