If you’ve got four minutes to spare today, I can help you nail your sales copy.
I recently heard Ed Dale of The Challenge and MagCast speak at a conference on the topic, and I took pages and pages of notes – copywriting, marketing, and sales are the biggest things I’ve struggled with, as I imagine plenty of you do too.
For most, selling doesn’t come easy. Sometimes we can feel sleazy and pushy, or we are so worried about coming across that way that we undersell or don’t do anything at all. Ed talked about how we should flip it around in our head and remind ourselves that we are helping our readers solve a problem, or providing value in their lives…
