Better content marketers don’t just create assets, they create content experiences that captivate attention and inspire action. Which is why learning from the tried and true playbook of user experience design can take content from mediocre to shareable and valuable.
Need Finding
Before a user experience designer creates a prototype, one of the primary steps in the design process is to collect user research. With need finding a designer can identify pain points a user is experiencing to create a solution – a better design…
Better Content Marketing: 3 Lessons in User Experience Design for Content Strategists
