There’s so much advice out there and so little time to do any of it.
The truth is you should ignore much of the advice even though the authors and experts tell you it’s a “must do.” Like the fifth dentist who doesn’t recommend sugar-free gum, I’m recommending you ignore much of the hackneyed content marketing advice.
While the “4-out-of-5 dentists” advertising campaign wanted you to believe there was a rogue dentist plying patients with sweets just to get more business, the reality is the fifth dentist just didn’t want you chewing any gum at all.
Content marketing advice often falls into the same valley of bogus trickery. Read on for red flags.
