A little email marketing automation can go a long way in keeping customers happy. Image by Ben Hussman via Flickr.Marketing doesn’t end after the conversion. In fact, that’s where it begins.
It costs 7x more to acquire a new customer on average than it does to keep an existing one. Customer retention is too important (and expensive) to overlook.
But customer retention is more than just keeping customers. It’s about making them happy, providing a great experience and giving them a reason to spread the word about your business…
Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox)
